Dare To Be

The goal for this campaign was to reintroduce the Pro Leather sneaker to a new generation unfamiliar to its history and inspire customers to create their own story.

Through a blueprint-like stylization, we showcased a multifaceted creative who expresses the duality of human character. This idea was inspired by the versatility of the Pro Leather as both a basketball and street-style shoe.

A collaboration with Amber Lai & Tamar Najarian
Graphis Honorable Mention